A First Impression Worth Repeating at SRQ
Step off the concourse at Sarasota/Bradenton International Airport and into the terminal’s bright, airy retail corridor, and one thing catches your eye before the aroma of fresh espresso does: a striking array of Samsung commercial displays mounted above the ordering counter of a brand-new Starbucks location. The menu boards glow with crisp imagery of coffeehouse classics, seasonal favorites, and limited-time promotional items, all rendered in unmistakable Starbucks brand standards. To the right of the counter, a separate Samsung display keeps the line moving, serving as a dedicated order status board that lets travelers track their drinks in real time. Every screen in the store is powered by Menuboard Manager (MBM), the cloud-based digital menu board platform developed by OSM Solutions.
A Modern Starbucks for a Growing Gulf Coast Gateway
SRQ has emerged as one of the fastest-growing regional airports on Florida’s Gulf Coast, welcoming a surge of leisure and business travelers drawn to the Sarasota-Bradenton market. When the airport expanded its food and beverage concessions to match that growth, a new-build Starbucks was a natural anchor. The location reflects a contemporary design aesthetic befitting both the brand and the terminal: terrazzo floors, tropical leaf wall art, warm wood accents, and clean sightlines that draw guests toward the counter. It is an upscale airport café environment built from the ground up, and every element, including the digital signage, had to be ready for opening day.
This is a market OSM Solutions knows intimately. The company has deep ties to the Sarasota area and a firsthand understanding of the region’s rapid development, making the SRQ Starbucks deployment a project the team followed with particular interest and pride.
The Challenge of Day-One Perfection
New-build airport locations leave no margin for error. Unlike a retrofit, where signage can be phased in alongside existing operations, a ground-up opening demands that every digital display be fully operational, brand-compliant, and content-ready the moment the first customer walks through the door. The Starbucks franchise operator needed a platform that could deliver precise menu accuracy across a multi-panel array, push LTO promotions on a national schedule, and provide real-time order status visibility, all with zero tolerance for downtime in a high-traffic airport environment.
The MBM and Samsung Solution
The deployment at SRQ pairs Samsung commercial-grade displays with the Menuboard Manager platform to create a cohesive, end-to-end digital signage ecosystem. The multi-screen menu board array above the counter is managed entirely through MBM’s cloud-based CMS, enabling centralized content updates, daypart scheduling, and promotional rotations without requiring on-site intervention. The dedicated order status display on the right side of the counter operates within the same platform, giving staff and guests a single, reliable system that handles both menu presentation and order flow communication.
For a brand as visually disciplined as Starbucks, this kind of turnkey consistency matters. MBM ensures that every screen reflects current pricing, seasonal imagery, and corporate branding guidelines from the instant the store opens, exactly the kind of reliability that earns operator and franchisor confidence in a new-build scenario.
Chosen for the Ground Up
Being selected for a brand-new location is a meaningful distinction in the digital signage industry. It signals that the concessionaire and brand stakeholders trust the platform not only to perform under pressure but to represent the brand faithfully from day one. The SRQ Starbucks joins a growing portfolio of airport and branded food service environments where OSM Solutions and MBM are the digital signage backbone, a footprint that continues to expand across Florida and into markets nationwide.
As regional airports like SRQ invest in elevated passenger experiences and premium food and beverage concepts, the demand for scalable, cloud-managed digital signage will only accelerate. OSM Solutions is well positioned to meet that demand.
See What MBM Can Do for Your Next Location
Whether you are planning a new-build restaurant, refreshing an existing menu board installation, or managing digital signage across dozens of locations, Menuboard Manager delivers the reliability, brand control, and cloud-based flexibility that modern food service operators require. Visit our news and case studies page to explore more deployments, or contact us to schedule a demo and learn how MBM can power your next project.
