Farm Air at Orlando International Airport Goes Digital with OSM Solutions
Orlando International Airport (MCO) is one of the busiest airports in the United States, welcoming tens of millions of travelers every year. With that volume of foot traffic, airport concessions face unique challenges when it comes to serving customers quickly, accurately, and efficiently. Farm Air, a popular dining option located in the main food court at MCO, recently partnered with OSM Solutions to upgrade its customer-facing menu experience with a sleek, modern digital menu board installation designed to keep pace with the demands of a high-traffic airport environment.
The Deployment: Two 50-Inch Digital Menu Boards for Maximum Impact
For this project, OSM Solutions installed two 50-inch digital menu boards at the Farm Air concession stand. Positioned prominently to capture the attention of travelers passing through the main food court, the displays provide a bright, clear, and visually engaging presentation of the restaurant’s menu offerings. The commercial-grade screens are built to perform reliably in the always-on environment that airport operations demand, running throughout the full span of the terminal’s operating hours.
Digital menu boards are particularly well-suited for airport food service locations, where customers are often in a hurry and need to make quick dining decisions. Large, high-resolution displays allow restaurants like Farm Air to present their menus in an organized, easy-to-read format that reduces perceived wait times and helps drive purchasing decisions at the point of sale.
Powered by Menuboard Manager: Effortless Content Control
At the heart of this deployment is Menuboard Manager, the cloud-based digital menu board content management system developed by OSM Solutions. Menuboard Manager gives Farm Air’s team the ability to update menu items, pricing, promotions, and imagery from any internet-connected device, at any time. Whether it is a price adjustment, a seasonal offering, or a sold-out item that needs to be temporarily removed, changes can be made in moments and pushed live to the screens without the need for on-site technical support.
This level of flexibility is critical in an airport setting, where supply chain variability and shifting customer demand can require menu changes on short notice. Rather than reprinting static menu boards or waiting for a technician visit, the restaurant’s staff can manage their content independently through Menuboard Manager’s intuitive interface. The result is a menu that always reflects the most current and accurate information for customers, which in turn supports smoother operations and a better guest experience.
Why Digital Menu Boards Matter for Airport Concessions
Airport dining establishments operate under conditions that set them apart from traditional restaurant environments. Extended hours, diverse customer demographics, strict regulatory requirements, and the constant pressure to serve guests quickly all contribute to a uniquely demanding operational landscape. Digital signage addresses many of these challenges by providing a dynamic, centrally managed communication platform that can adapt in real time.
For concession operators, digital menu boards also present an opportunity to enhance brand presentation and drive revenue. Eye-catching visuals and strategically timed promotions can influence purchasing behavior, increase average ticket size, and improve overall customer satisfaction. As more airports modernize their terminal experiences, digital signage has become an expected standard rather than a luxury, and forward-thinking operators like Farm Air are leading the way. You can read about similar deployments and industry insights on our news and blog page.
Ready to Upgrade Your Restaurant Menu Boards?
Whether you operate an airport concession, a quick-service restaurant, or a multi-location food service brand, OSM Solutions has the technology and expertise to help you transition to digital menu boards with confidence. Our Menuboard Manager platform makes it simple to manage your content from anywhere, and our team handles every step of the process from planning through installation. If you are ready to explore what digital signage can do for your business, contact us today to learn more or schedule a personalized demo.
