Menuboard Manager Chosen for Arby’s at Hartsfield-Jackson International Airport
When Arby’s undertook a full remodel of its location inside Atlanta’s Hartsfield-Jackson International Airport, the stakes were high. Hartsfield-Jackson consistently ranks as the busiest airport in the world, welcoming more than 90 million passengers each year. In that environment, every restaurant competes for the attention of travelers moving quickly between gates. Arby’s needed a digital menu board solution that could showcase eye-catching, mouth-watering food imagery while meeting strict operational requirements. After evaluating available options, the franchise selected Menuboard Manager from OSM Solutions as its turnkey digital signage platform.
Project Requirements for a High-Traffic Airport Location
Airport foodservice locations present unique challenges that standard retail environments do not. Space behind the counter is limited, network infrastructure must comply with airport IT policies, and any technology deployed needs to be reliable enough to run continuously without on-site technical support. For the Arby’s remodel, the project team outlined several non-negotiable requirements. The system had to be an affordable, all-in-one solution with no external media players adding bulk or points of failure. It needed to connect over Wi-Fi to accommodate the airport’s networking constraints. Integration with the restaurant’s point-of-sale system was essential so that menu pricing and item availability could stay synchronized. Finally, the operator required centralized content management so that menu updates could be pushed remotely without dispatching a technician to the terminal.
Why Menuboard Manager Was the Right Fit
Menuboard Manager checked every box. As a cloud-based content management system built by OSM Solutions, it runs natively on Samsung commercial displays, eliminating the need for external media players entirely. This all-in-one architecture reduces hardware costs, simplifies installation, and minimizes potential failure points — a critical advantage in a location where downtime directly translates to lost revenue. The platform’s Wi-Fi connectivity allowed the Arby’s team to deploy the displays without running additional network cabling through the airport terminal. POS integration ensured that menu content remained accurate and up to date in real time, while the centralized management dashboard gave operators the ability to update menus, adjust pricing, and schedule promotions from any location with an internet connection.
Delivering Results in the Busiest Airport in the World
The completed Arby’s remodel now features vibrant digital menu boards that attract passing travelers with high-resolution food photography and clearly organized menu layouts. Because Menuboard Manager handles content delivery through the cloud, the restaurant can respond instantly to supply changes, limited-time offers, or daypart transitions without waiting for a site visit. The streamlined hardware footprint also means less equipment to maintain, freeing staff to focus on serving customers rather than troubleshooting technology. This project demonstrates how a well-designed digital menu board system can meet the demanding requirements of high-traffic foodservice environments while keeping total cost of ownership low.
Bring Digital Menu Boards to Your Restaurant
OSM Solutions specializes in deploying digital menu board systems for restaurants, quick-service franchises, airports, and other foodservice operations nationwide. Whether you need a single-location installation or a multi-site rollout with centralized control, Menuboard Manager provides the reliability, flexibility, and ease of use your business demands. Visit our news and case studies page to see more examples of our work, or contact us today to schedule a demo and learn how we can help your business succeed with digital signage.
