How a Crown Point Bakery Elevated Its Customer Experience with Digital Menu Boards
Great Harvest Bread Company in Crown Point, Indiana, recently transitioned from traditional static signage to a fully integrated digital menu board system across both its indoor counter and drive-thru lane. The project, powered by Menuboard Manager software from OSM Solutions, illustrates how bakeries and fast-casual restaurants with frequently changing menus can use digital signage to streamline operations, reduce errors, and deliver a better experience at every customer touchpoint.
Why Fresh-Concept Restaurants Need Dynamic Signage
Restaurants that build their brand around daily-baked goods, rotating seasonal items, and limited-time specials face a fundamental problem with printed menus: they are outdated almost as soon as they are installed. Reprinting boards every time a price changes or a new item launches is expensive, slow, and prone to inconsistencies between indoor and drive-thru displays. Digital menu boards eliminate that friction entirely. With a cloud-based platform like Menuboard Manager, restaurant operators can publish changes across every screen in seconds, schedule dayparted content so breakfast and lunch menus rotate automatically, and promote high-margin items exactly when they are most likely to sell.
Inside the Store: High-Resolution Displays That Drive Sales
Great Harvest’s indoor installation features vibrant, high-definition screens positioned at the ordering counter where they immediately capture guest attention. The organized layout makes it easy for customers to scan the full menu, identify daily specials, and make confident purchase decisions without holding up the line. Because OSM Solutions designs these systems for remote management, the Crown Point team can highlight a fresh-out-of-the-oven pastry or swap in a weekend promotion from any device with internet access. That level of agility directly supports upselling and reduces perceived wait times — two metrics that matter significantly in fast-casual environments.
Drive-Thru Accuracy Through POS Integration
The drive-thru component of this installation goes well beyond a standard outdoor menu display. Great Harvest’s system includes an order confirmation screen integrated directly with the store’s Northstar POS terminal. As each item is entered by the cashier, the customer sees it appear on a dedicated display along with quantities, individual prices, applicable taxes, and a running total. This real-time verification step lets guests catch mistakes before they reach the payment window, which cuts down on remakes, refunds, and the customer frustration that comes with incorrect orders. For any restaurant processing a high volume of drive-thru transactions, POS-integrated confirmation screens represent one of the highest-return digital signage investments available. The Crown Point project is a strong example of that principle in action, and it reflects the kind of end-to-end solution that OSM Solutions delivers — from hardware selection and installation to ongoing software support.
Bring Digital Menu Boards to Your Restaurant
Whether you operate a single-location bakery or a multi-unit QSR chain, the combination of cloud-managed content, automated scheduling, and POS integration can transform how you communicate with customers and manage day-to-day menu operations. Menuboard Manager provides the complete platform — indoor displays, outdoor drive-thru boards, order confirmation screens, and the software to control them all from one dashboard. To explore what a digital signage system would look like for your business, contact us today or visit our news and case studies page to see more real-world installations.
