Digital Menu Boards ROI

Posted by on Apr 14, 2019 in Articles, Digital Menu Boards | Comments Off on Digital Menu Boards ROI

It’s obvious that digital menu boards dramatically elevate the look and feel of a store.  Arguably, there’s no better money spent on a storefront, in terms of bang-for-your-buck.  And in retail, if you can get customers to look at your signs, they more likely to buy something from your store.

Because digital menu boards are a showpiece and attract customer’s attention, you’d ROI would be realized faster than traditional signage.  However; digital menu boards are usually a larger up-front investment, which is a big factor during a store build-out or remodels.

So, that begs the question:  “When can you expect to see a return on your digital menu board investment?”

There’s no one-size-fits-all formula for determining ROI.  Here are some variables that can help calculate the ROI a digital menu board system can be.

The more questions  below, that you answer “yes” to the faster your ROI will be realized:

• Is there competition in near proximity where digital menu boards may attract more attention?

• Will your digital menu boards be visible outside the boundaries of your storefront?

• Do you day-part or scheduling menu content (breakfast during the morning hours and lunch/dinner thereafter)?

• Do you change your menu seasonally?

• Do you have multiple store locations that get updated periodically?

• Do you require centralized content management so that you can change the content from the corporate office?

• Do you have a requirement to integrate your point-of-sale system with your digital menu boards?

Digital menu boards can create greater customer engagement and sell more food in less real estate, compared to traditional signage.

Customer Engagement Factors:

• The sooner you engage your customer in the ordering process, the better the chances they will choose something new

• Digital menu boards can display many products in the same real estate a traditional sign can show only one product

• Emphasizing your brand with high-resolution images & branding is a great way to drive brand awareness

• The entertainment factor – people like to look at screens with animation and targeted, sometimes witty messaging

Operational Efficiency Factors:

• Attracting customers to your signs early in the ordering process improves efficiency and that turns into more sales

• Help guide customers thru the ordering process with a clear menu flow using digital menu boards

• Incentivize customers to connect with you on social media, check-in, and sign up for promotional marketing

We’ve been passionate about helping customers win with digital menu boards for over 10 years.  If you’d like to learn more or chat about how we can help you, please contact us today.